Shutterfly, Anything Flys

The photo sharing service has its first holiday ad in years, and it's taking things past the stereotypes of holiday advertising and recognizing the diversity of consumers' lives.

The narrator says, "For every 'This is my perfect family thing,' there's the 'Our dogs are our family thing,' and the Cat Mom thing," .. "there's the Single Parent thing and the Pride Parent thing..." showing a man hanging a photo of him with his husband and toddler son.

The ad continues with a long litany of "things" and ends with "anything you share this holiday season, we can make worth giving."