Goodwill Stores, Not the Man
"You're not the man you used to be," says the narrator, as we watch a person organizing things, such as barbells, golf clubs, a basketball, ties, suits, etc. "You've hung up your hightops, you no longer wear your hat backwards or sit and watch games. You have a ring on your finger, floral sheets on your bed and designer suits in the closet. You're not one of the guys anymore -- in fact, you're not a GUY anymore."
The person picks up her bag of clothing and walks away in high heels. The closing tagline says, "Goodwill. For the things you no longer need."
Aired only locally in oh-so-tolerant San Francisco, this ad looks as if it could be national but never ran elsewhere. It is a very funny, neutral handling.
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User Comments
Jami Ward
This was a very non-judgemental ad. With the "Love It!" ratings for this spot in excess of 90%, I would think it would be one of the more positive trans* themed ads.
Dave/Donna
This is a fabulous and accurate commercial, as I am doing excatly what the ad depicted and now I know where I'll take "the things I no longer need."
Journey
Another reason I love Goodwill... Bravo!
Andrea James
This is the kind of ad where some award whore goes looking for a client after writing the ad. Still, at least it’s a positive portrayal.
B. Pescan
Fantastic!
Laura
This was a GREAT commercial! It deserves at least a "+"!! There was no judgment about the fact that "you're not a guy anymore." Like it said, for the things you no longer need.
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