WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Coop Italia, Il Gorilla

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Two men meet at a bar and go home together, accompanied by a purple gorilla -- their imaginary sidekick, who rides in the sidecar of the motorcycle, and sits in the chair nearby while the men get intimate. The gorilla checks the nightstand drawer and finds no condoms, then provides them with the store brand from Coop Italia, Fallo Protetto.

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