Ulta Beauty, The Possibilities are Beautiful

As Alessia Cara's "Scars to Your Beautiful" song plays, a variety of women -- and one man -- appear and screen titles read, "There's nothing more beautiful than possibility, it fuels our dreams, and lifts us past our limits. It's burning in your eyes, and blazing from your fingertips so when you're ready to rock this world, so are we."

It ends with the tagline, “You’re not here to get beautiful, you’re here because you already are.”