WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Smart Communications, Welcome Change

Members:

Sitting with his boyfriend outside at a cafe, Kevin gets a Facebook friend request from his father.

Kevin decides to ignore the request but later, while sitting at home with his family at dinner, his father Manuelo asks, "Kevin, why haven’t you accepted my friend request?"

Kevin awkwardly ignores the question. Later, Kevin struggles with the idea while scrolling through photos of him with his boyfriend, knowing that his dad will see the if he accepts the request. He decides to finally agree to the request and sends a text message that says, "Dad, I've accepted you." Nervously, he awaits a reply.

Then his dad responds, "Me too, my son." Kevin smiles.

The announcer then says, "Break barriers for new beginnings."

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