Australia and New Zealand Banking Group/ANZ, #HoldTight

In this emotional spot about couples displaying public affection by holding hands, each of a series of couples gets a funny look from others at the movie theater, on the bus, or in a restaurant, that makes them uncomfortable and let go of their partner's hand.

The text reads: “When you feel like letting go, hold tight.”

The last couple meeting a pair of friends does just that.

In 2014, ANZ also caused a sensation when it introduced "GayTMs" at Sydney Mardi Gras.