Coca-Cola Co., The Sailor
To the tapping military sound of a snare drum, a military man prepares to leave for his job in the morning, dressed in his formal white uniform. He sees off his wife and son, who has an military doll in hand, and steps out of the front door of his suburban home to meet the driver of a jeep.
Suddenly, a convertible drives by with the Village People song "In the Navy" playing and stops next to him. The military man is about to get into the jeep and appears to have a second thought, then jumps into the back of the convertible instead and rides away.
It appears that he has "decided" to be gay. How does the ad agency describe its intention?
"Minute Maid helps so much to be serene and well-balanced that you are able to see the life in a different way," says an agency spokeswoman. "That morning, the young officer drinks his Minute Maid, and gradually, his mind changes.
Then when the car with the Village People comes by, he is feeling so good he is not afraid anymore to live his real life, and he chooses to go with the Village People instead."