Dobbelman Donker, Dress
Dutch public television carried an ad for this washing powder for dark clothes that puts a neutral spin on transgendered youth.
With happy music playing, a man comes into the room of his son. The teenager is standing in front of a mirror while putting on a dark sleeveless dress. The father is shocked and the music stops.
The son, who shows no sign of femininity, replies with a natural tone: "Pa, wouldn't you say that the color has faded?" And the music resumes.
The tagline: "Dobbelman Donker takes good care of colors."
While the son shows little sign of shame, the father is obviously aghast that his son is wearing a dress.