O Boticario, Dia dos Namorados O Boticário

The commercial promotes O Boticário (which translates to Apothecary) and its Aegean brand of unisex fragrances, and features four couples – including a male couple and a female couple – choosing the fragrance and presenting it to their partners. The ad was produced for Valentine’s Day (Dia dos Namorados), which falls on 12 June in Brazil.

O Boticário released a statement saying that it believes in "the beauty of relationships" and that the campaign is "to address with respect and sensitivity, the current resonance on the different forms of love – regardless of age, race, gender or sexual orientation." It went on to say that the brand "values tolerance and respects the diversity of choices and points of view."