E-commerce China Dangdang, I fear prejudice but I dare to love.

Two men walk hand in hand with the words, "I fear prejudice but I dare to love." The poster was for the 'Dare to Do, Dare to Be' campaign, which celebrates the company's fifteenth anniversary.

Li Guoqing the CEO of this Chinese e-commerce company posted a banned gay poster to his Weibo social media account that has since gone viral, making Dangdang the first Chinese company to openly support LGBT people.

Li Guoqing wrote, "This was the only poster in the “Dare to Do, Dare to Be” series that did not pass checks. I still hope everyone can see the content expressed in this poster - tolerance, understanding and peace are also attitudes of daring to do and daring to be. In this era full of insincerity, anyone who dares pursue true love should be applauded."