Sunrise Communications, Bodytalk
A sexy, shirtless man at home flexes his muscles as he admires his work in front of a mirror. He also happens to have an audience of women watching through his open window.
One woman holds up a sign that says, "We like slim men better." His answer, with a sly smile, is: "Me too."
The tagline: "Be free. Express yourself." It is one of several gay-friendly ads that almost seems to be selling gayness rather than the actual product.
Sunrise provides the Swiss market with data, voice, internet and multimedia services. The company employs 700 people.
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User Comments
George A. Trosper
Give up hope, Geoff, my brother; the text [i]is[/i] in French!
Mike
I especially like this ad because I think it really catches the viewer off guard. The "muscleman" in the commercial isn't a "typical" gay, so in a small way it dispells stereotypes. It might come as a surprise to some more uninformed viewers that a masculine-looking guy like this is gay (They realize not all homosexuals are feminine/weak.)
Geoff
I really like this ad, unfortunately I've never seen it even though I live in Switzerland. Maybe it's only shown in the German part. C'mon Sunrise, show it in Suisse romande!
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