General Motors Corp., #TheNew - Olympics
As part of General Motors' #TheNew campaign, debuted during the opening ceremony of the Sochi Olympics, a narrator says, "Like the old love, the new love starts with a kiss." Various clips show people proposing using the computer and texting on phones.
One clip, called Video of the Day on a website, shows a biracial male couple (Francis + Cassius) getting married in Cape Cod. (This ad was a year before the US Supreme Court made its equal marriage decision that included gay and lesbian people.)
It also features a clip of Jack Andraka, the amazing gay, 15-year-old scientist who developed a test for pancreatic cancer.
This was one of two gay-inclusive spots from Chevrolet on the Olympics opening ceremony, accompanied by an inclusive Coke commercial that made its debut during a week earlier on the Super Bowl. It is the first time any advertiser has done so during the Olympics.
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