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Diageo, Every Pairing Is Perfect

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2013 Social Media Report A Problem

Using drink glasses to symbolize gender, in a remarkable similarity to the Anheuser-Busch Bud Light ad of the same concept on the same day (http://www.adrespect.org/common/adlibrary/adprintdetails.cfm?QID=5029&clientID=11064), this ad recognizes the historic US Supreme Court decision recognizing marriage equality and appeared on Facebook.

Company
Diageo
Brand
Smirnoff vodka
Industry
Alcoholic Beverages
Media Outlet
Social Media
Country
United States
Region
US National
Agency
Smirnoff in-house
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