Levi Strauss & Co., Meet the Parents
A young man arrives at the extravagant home of his wealthy girlfriend, walking in arm-in-arm with her.
After greeting him, her mom walks behind the man and slyly scopes out his butt.
As they're sitting at the enormous dinner table, the young man suddenly gets a playful foot between his legs. His girlfriend nearby smirks, but then he looks at the mother who is also smiling coyly -- the young man himself is wearing a reserved smile.
Still uncertain whose foot it is, he then turns to the father, who has a stoic look on his face except that he raises his brow as the music turns to a horror sound. The younger man has lost his smile as he raises his brow as well.
In the end, it's not made clear just whose foot it is.
The storyline is remarkably similar to a slightly older Australian ad for Cosmopolitan magazine.
Another Dockers ad in the "Nice Pants" campaign falls into the Gay Vague section. Levi has a long history of gay-themed ads and is also in the gay market periodically. In a "What's Real" campaign, gay youth were featured in TV and print ads.
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