Amazon.com, Perfect At the Beach
A man and a woman are laid back on reclining chairs on the beach. The man visibly appears to be having trouble reading while using his tablet due to the glare. The woman chimes in with advice suggesting that he uses the Kindle Paperwhite instead. The man promptly buys the kindle via his tablet and says “we should celebrate.” The woman smiles and says “My husband is bringing me a drink right now” to which the man responds “So is mine.” The camera then cuts to two men buying drinks at an outdoor bar.
This ad is one of the first to use the term ‘husband’ in reference to a same-sex couple, rather than ‘partners’ or ‘boyfriend.’
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