SABMiller, Purse/Carry-All

Members:

2010 Television 60% Report A Problem

Another in this series once again has a female bartender with an attitude problem. A guy steps up to the bar to order a lite beer, without specifying any brand. She says, "Sure, do you care how it tastes?"

He shrugs, "Nah, I don't really care." She hands him a bottle and says, "Okay, when you start caring, put down your purse and I’ll give you a Miller Lite."

He looks down at his white leather messenger bag and says, “It’s a carry-all.” She retorts tartly, "No it's not."

In case the insufficient masculinity message is missed, the announcer growls, "Man up. 'Cause if you're drinking a light beer without great pilsner taste, you're missing the point of drinking beer."

Company

SABMiller

Brand

Miller Lite

Industry

Alcoholic Beverages

Media Outlet

Television

Country

United States

Region

US National