WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Revlon, Sheryl Crow's Stylist

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With bustling New York City streets as a backdrop, the narrator explains, "Revlon had a new product they thought Sheryl Crow would be perfect for."

As the musician sits at a table ogling a package of hair dye, the voice of God continues: "Sheryl was unconvinced, especially when they told her she'd have to actually use the product. But somehow she came around, and a six week tour was born, the 'not fade away' tour."

As a bohemian-looking Sheryl approaches her tour bus, the narrator says, "Hair color? Not fade away? Everyone loved it, with the exception of her colorist." The colorist is a clearly gay man with a meticulously-coiffed, highlighted 'do. He's not sold on the new packaged product: "Revlon colorist? I am the colorist." Dismayed, he appears to have no ability to moderate the rolling of his eyes or the flipping his face-framing mane.

With a tone that seems to approach this conundrum with the precision of the scientific method, the narrator wonders: "Would it stand up to the rigors of a working woman and her band on the road? Would it, in fact, not fade away?"

"The tour sped on and a week in we get the first color glaze. Every week a new city and a new boost of color. Revlon Colorist on tour w/ Sheryl Crow."

As if he had no choice, the product wins over its biggest skeptic: "Even her stylist came around."

Poised on stage, Sheryl Crow plays a song called "Don't Fade Away," and the ad concludes with a tag-line, "Revlon Colorist with color glaze- salon quality hair color that won't fade away."

The ad earns an Equal rating because it does not go out of its way to make a joke of Sheryl Crow's effeminate stylist, though it walks a fine line by making him somewhat un-relatable.

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