WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Orbitz, Bad Weather

Members:

In a massively crowded airline terminal, a flash of lightening is joined by an airline employee's announcement on the P.A., "Flight 27 has been canceled due to weather. Our next departure is at 6:00 A.M. tomorrow."

Disappointed, the delayed passengers are a chorus of sighs and groans.

Then game show host Wink Martindale appears and says "It's time to play 'Take on Orbitz!' " He explains, "Today's couples had bad weather and must book a hotel before the other 200 passengers."

The host says "Go!" and two couples, a straight couple and a lesbian couple, are suddenly in a game show set and rush to find a hotel room from their opposing game podiums.

While the straight couple gets out a telephone book, the lesbian couple wins by booking from a cell phone, and they announce they've booked a hotel. They kiss each other to celebrate.

The weary straight travelers get a blanket and a pillow as their consolation prize. The straight couple then tries to get comfortable sleeping in the airport baggage claim with everyone else.

The ad earns a Positive rating for putting committed straight and gay couples on the same game show set and showing the lesbian couple rejoicing in their victory with a kiss.

User Comments
Will
Orbitz is right on the money with another excellent ad that advertises to the gay community in a respectful and culturally sensitive way. I applaud Orbitz for it's brave and lighthearted ads that promote inclusiveness and acceptance. It is ads like this one that make the extra push to choose Orbitz over Travelocity?s gay-friendly travel site.

Suzanne Whang
I think this commercial is wonderful to increase tolerance for people of different sexual orientations. Bravo for your courage, Orbitz!

Gerald J. Bodoh
The actors should be used in other commercials. Real talent and looks!