WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

VRT, Vlaamse Radio-en Televisieomroep, Flemish radio & television, Jens & Cha-Cha

Members:

A person named Jens is dancing on the street. The voiceover says he hasn't won the Donna competition. He is then seen running out of a car pulling his pants up. A transsexual is also visible.

The emblem for the radio station appears on the screen and is followed by a shot of a chocolate bar, which concludes the ad.

The ad earns an "Equal" rating because it does not pass judgment on JEns, but it does walk a fine line. A transsexual who performs sex-work is a bit of a stereotype, but an actual issue is not made of her LGBT status.

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