WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Diplom Is, Hard Hat

Members:

A man in a hard hat walks down a set of stairs. Suddenly, he turns around and runs back up to the bathroom to put the toilet seat down, as the song "Dream" plays. He then grabs a tube of toothpaste and squeezes what's remaining towards the end of the tube. Clearly, he's suddenly trying to be thoughtful of the other person.

The next shot is of his partner, who stands in the living room daydreaming while eating ice cream and wearing a red silk bathrobe. He is brought back to reality when his actual partner shouts at the television as he's watching a sporting event, oblivious to his partner.

The tagline translates to: "Dreaming is allowed."

The ad earns an Equal rating because it shows a gay couple in an everyday domestic situation, yet it adds a relateable twist when one of the partners fantasizes about his mate being neater and more considerate.

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