WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Heineken Espana, Policeman Asking For A Beer

Members:

A policeman sits down at a bar and asks for a beer when a gay man in leather approaches him. Suddenly, the policeman sets his beer down and appears on the stage singing "YMCA" with back-up dancers in full Village People garb.

He seems pretty inebriated for having consumed a non-alcoholic beverage. The tagline that appears on the screen translates to: "0% alcohol, 100% taste."

The ad earns a "Stereotypes" rating because it relies on the far-too-enduring gay anthem "YMCA" that stereotypically compels gays to dress up in blue collar-inspired costumes and perform.

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