WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

California Milk Processing Board, Got Milk?

Members:

Richard Hatch, the million-dollar victor of the original popular television reality show Survivor, is standing shirtless on a beach raising a jug of milk to the sky.

The text reads: "The strong survive. Milk has nine essential nutrients active bodies need. And that makes everyone a winner. No matter how the tribal council votes."

It earns an "Equal" rating because the fact that Richard Hatch is openly gay renders itself irrelevant in the context of this ad.

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