Dolce & Gabbana, Time
A man is stopped on the street and asked for directions. As he points, a woman in the passenger seat notices he's wearing two watches, intertwined, on his wrist. Afterward, she picks up on the idea, and then so does another fellow she shows.
In each following scene, someone sees another person wearing two watches on their wrist (also once popular in the '80s), starting a trend.
Then the music stops temporarily as a man working on the engine of a car is approached by the fellow who originally gave directions. As they stand next to the vehicle, the first man hands the other one of his two watches, and the music returns and they kiss. Clearly, gay men are the fashion setters in this ad!
This ad was cleared by England's Advertising Standards Authority, an independent regulator for ads, despite 89 complaints, many of whom objected to children seeing it. Nineteen viewers reportedly complained that the kiss made the ad unacceptable at any time, but the remaining objections were that children might watch during the times the ad was on.
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