Arby's, I'm Thinking Arby's

Three construction workers on a break silently observe an attractive woman as she passes by on the street. They react mildly. Another beautiful woman passes by and the men notice quietly. They're hardly living up to their stereotype.

Next, an average looking man approaches and the construction workers and go wild, hooting and hollering. "Oh, ho, ho! Woohoo! Wow! Looking good!" He's slightly overweight, sucking on a soda and carrying a bag of lunch from Arby's.

Each construction worker suddenly has a (rather phallic) red neon outline of the Arby's logo above their heads.

The spot provides a welcome twist on macho stereotypes, even if it is in the name of food.