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Fieldcrest Cannon Corp., What? No Bath Salts?

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1943 Print Report A Problem

This erotic campaign of playful, naked men ran in Life magazine and seems to be the inspiration for such latter day beefcake advertising as Abercrombie & Fitch. Like the others in the Cannon campaign, the men seem to enjoy looking at each other's nude bodies -- this one in particular features a man pretending to be in drag, to entertain the men (some sitting between each other's legs) on a tropical island. One soldier looks on and whistles, as the puzzled natives watch from afar.

Company
Fieldcrest Cannon Corp.
Brand
Cannon towels
Industry
Personal Products
Media Outlet
Print
Country
United States
Region
North America
Agency
unknown
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