WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

American Automobile Association, We're Out There With You

Members:

Shot from behind and obscuring the gender of the occupants, this old fashioned convertible car shows its occupants raising their hands as if in victory, and the bumper carries stickers for both the AAA and a gay-friendly rainbow flag.

The tagline has a double meaning and plays on a reference to the closet as well as being out-of-doors: "We're out there with you."

Although the ad leads readers to the national AAA web site, the small print indicates it is paid for by the California, Utah and Nevada offices.

Brand
AAA
Industry
Media Outlet
Region
Agency
AdRespect Themes
User Comments
Kelly
Awesome ad -- AAA offers everything for this community. Domestic partner benefits, homeowners insurance, etc. their travel agency has specific lifestyle specialists that know our community. They also achieved 100% on the HRC Corporate Equality Index for 2005!