WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Democratici di Sinistra, Marco e Matteo Convidono Casa e Sentimenti

Members:

Democratici di Sinistra, one of Italy's left-wing parties, are leading a campaign for civil unions between same-sex or different sex partners (PACS Patto Civile di Solidarieta). The law would regulate social security, tax, insurance and testamentary rights within such unions.

The poster reads:

"Mario and Matteo share a house and feelings. Now they want to share rights. Stand by the PACS
The Patto Civile di Solidarieta grants civil recognition fiscal, sanitary, labor and social security rights to all couples that have decided to live together."

The image was accompanied by a female version, along with other posters depicting a young unmarried couple and an elderly unmarried
couple. They were hung all over Italy.

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