Grupa Podravka, Podravka, the Company with Heart!

This is the first mainstream ad in Serbia with a gay-lesbian theme.

The print ad for the Podravka food company features pairs of spoons -- one pair are "males" with pipe cleaner mustaches, another "female" couple with the pipe cleaners as women's hair, and the third pair a male and female. Each has hearts near them, with the text "Podravka – Company With the Heart!" at the top and at bottom, "Valentine's Day!"

Podravka did a similar ad last year in Croatia. Instead of spoons with a mustache and long hair, they used a pair of spoons, a spoon and fork and a pair of forks.