WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

The Boston Beer Company, Yes, Good Taste Is Genetic

Members:

2003 Print Report A Problem

Playing on the question of whether sexuality is inherited or imposed by nurture or environment, this Sam Adams print ad instead affirms that "good taste is genetic." Without directly saying the word "gay," the ad subtly includes a small rainbow of beer bottles in the lower righthand side.

The ad has appeared in both gay media and alternative weeklies like The Village Voice.

Company
The Boston Beer Company
Brand
Samuel Adams
Industry
Alcoholic Beverages
Media Outlet
Print
Country
United States
Region
North America
Agency
Big Chair
AdRespect Themes
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