WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Ford Motor Co., We're Just As Excited As You

Members:

Taking things to a new level, Volvo's risque ad phallicly shows an emergency brake handle as if it is an erection, with the headline, "We're just as excited as you. Happy Mardis Gras from everyone at Volvo Car Australia." At the bottom is an obligatory rainbow stripe.

The ad was carried in the 2003 Sydney Gay & Lesbian Mardis Gras program book.

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User Comments
Pieter
Great ad! Wow Volvo, this is the way to spice up your image! It's really funny!