U.S. Toy Co., Store Re-Design

Three girls in a Toys R Us store approach a clerk, the life-sized Geoffrey Giraffe (formerly a cartoon, he now "walks" around with ease, thanks to 3D animation and the store's high ceilings), and one asks, "Excuse me, Mister?" He says, "Hello, ladies."

The young girl, under 10 years old, proclaims with crossed arms, "Barbie stuff is not where it used to be." Geoffrey replies in a Joe Average voice, "Oh, you noticed, did you?"

Walking them toward the section, he explains, "Well, here, everything's been totally redesigned, you know, to help the parents ... And here we have the Barbie shop. Matching shoes, and stretch pants over here..."

The smart-talking girl, arms folded again, says, "You sure know a lot about Barbie!" And Geoffrey casually says, "I'm perfectly comfortable with that."

In October 2002. a Brooklyn judge awarded three transgendered women just one dollar each in damages and $193,500 in attorney's fees for being harrassed in a store by employees who held baseball bats and shouting "homos" and "faggots" at them. The company appealed the decision.