Lyft, Two is Too Few: Celebrating Pride 2019

The ad features footage of LGBTQ+ people through history at dances and Pride marches, with the song “New Way of Lovin’,” written and recorded in 1969 by Jackie Shane, a transgender woman of color.

The text reads, "transgender, agender, intergender, gender fluid, genderqueer. Recognize and support all expressions of gender identity. Too is too few."

Lyft's "Two is Too Few" campaign had a physical presence at Pride celebrations in the following locations: Atlanta, Georgia; Toronto, Canada; Charlotte, North Carolina; San Francisco; Los Angeles; Chicago, and New York.