WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Tata Group, Curating an Inclusive Workplace

Members:

A narrator says, "There was a mountain. And a climber," as a transgender woman at home works on her computer. "To scale the peak is what drove her."

She gets ready and leaves for work by bus. She passes a young girl saying hi but the mother pulls her away awkwardly.

The narration continues, "But reaching the top was all she wanted to do. As the ground below stayed still, she kept on moving."

She runs to catch the elevator as it closes in her face, then arrives late to a large meeting. She sneaks in and sits at the back. The person leading the meeting finishes talking and gruffly asks her, "Who told you to sit there?" After a pause, he adds, "Well, it's your presentation, you should take the lead. Today your place is not there, but here." She goes to the front of the room and successfully presents.

The text reads "Acceptance can open doors. Celebrating the true spirit of Pride."

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