Church & Dwight, Dare to Close the Gap

Two billboards near each other in Taguig City, Philippines, create a unique single ad where two men appear ready to kiss through an optical illusion because of their closeness to each other but an actual gap between the billboards.

The tagline in English says, "Dare to Close the Gap." The ad appeared during Pride Month.

"Closeup believes that everyone is #FreeToLove. We are hoping that with this campaign we can continue to inspire people to turn mutual attraction into action, free from self-doubt and the judgement of others," Abby Pel, brand performance manager of Closeup Philippines told MARKETING-INTERACTIVE.

#freetolove