Allied Domecq, She's a He

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1997 Print Report A Problem

In this hugely unoriginal joke in the otherwise humorous "Life is Harsh" campaign, "She's a he" is plastered across the breasts of a strikingly attractive woman, Caroline Cossey (aka Tula), a post-operative transgender male-to-female who has gone on to Playboy and appeared in the James Bond movie "For Your Eyes Only."

Another in the campaign refers to bisexuality/lesbianism, which is less judgmental.

Company

Allied Domecq

Brand

Sauza Tequila

Industry

Alcoholic Beverages

Media Outlet

Country

Croatia

Region

North America

Agency

unknown

AdRespect Themes

User Comments

Cate

Typical transphobia, playing off a sensitive issue for a cheap and unoriginal joke.

Lindsey

This advertisement is in completely poor taste. Exploitation and misinformation make for a extremely awful attempt to gain consumers. This ad promotes ignorance and alienation of transgender people.
Very effective campaign to drive transgender people and their allies away.

Phoebe Tunstall

Hey, it's great. Just like every day life; I walk down the street and someone notices and says, "Hey, it's a bloke, lets kill it." This ad is pathetic.

Jacob

How can this ad get a 40% positive rating (out of the first 179 votes)? I don't see how making fun of a woman like that, transgendered or not, would sell beer. They're not getting my money. This ad angers me.

Andrea James

I consider this one of the most offensive ads among the constellation of degrading portrayals of transsexualk women.

David Chandler

This ad is great.

Keren Pilinger

This ad is horrible! She is not a he. The ad renders her transgendered womanhood illegitimate. Now THAT'S harsh.

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