Signet Jewelers, We Believe

Members:

2016 Television 100% Report A Problem

"At Zales, we believe the world needs more love that lasts. Love that grows. Love that's worth -- waiting for." Then, a female couple is seen with a priest behind them as the wed. "Love that answers the kind of questions your smartphone cannot. That's a diamond kind of love."

Predictably, the misnamed group One Million Moms (which is actually fewer than 50,000 members) has opposed the ad and proven that the world still needs more love.

Company

Signet Jewelers

Brand

Zales

Industry

Retail

Media Outlet

Television

Country

United States

Region

US National