Hachette Filipacchi Médias, Homo Toda La Historia

This print ad accompanies a commercial for a 24-book series on the history of gay culture and politics, considered the first gay-targeted campaign in the history of network TV in Spain, and aired mostly in prime time. In Spain, books are popularly sold in collectible groups like this.


Gay media was included in the campaign. Running for two weeks on TV and one month in gay magazines, the ad agency reports that the books sold 500,000 copies during the first two weeks -- higher than other collections.