Allied Domecq, She's Using You
A woman rides on the back of a scooter with a guy, but the text reads, "She's using you to get to your sister."
Heterosexual men may have mixed reactions to this ad, which could turn them on and yet make them feel rejected.
The tone of the campaign theme "Life is Harsh" puts a negative spin on this -- showing a duplicitous woman -- and another in the series that proclaims "She's a he."
Company
Brand
Industry
Media Outlet
Country
Region
Agency
AdRespect Themes
Related Ads
This ad is all in good fun and should be taken as just that.
But straight partners should not be made ridiculous. It must be possible to make ads without hurting anyone or promoting adultery.