Allied Domecq, Cool Girl
This campaign was an early example of gay-specific marketing by an alcohol brand.
Alcohol is by far the most crowded category in gay marketing, with over 40 brands jostling for attention. Perhaps the most consistent presence has been Seagram's Absolut vodka for over 17 years, but Miller Brewing Co. has also had a mixed presence in gay media since the mid-1970s. Somewhat impervious to early fears of criticism from religious conservatives that other marketers worried about, so-called "sin products" such as alcohol also had something no other marketers did before the 1990s – an easily quantifiable marketplace: gay bars. They didn't need to do research to find out how much gays purchased their products, they just looked at their sales.
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User Comments
Carrie
This ad is warm, believable, sexy yet subtle... I really dig it!
Kelly
I love this ad!
Audrey Gilles
As a New Yorker, I would like so see just a little more edge in styling. I think the casting and intent is great.
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