WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Swissair, Feels like Sleeping At Home

Members:

2005 Print Report A Problem

Two men lie asleep next to each other on a Swiss Airlines flight in business class. Because one has clearly stolen part of the cover from the other, the text humorously reads, "Feels like sleeping at home: The lie-flat seats in our new Swiss Business."

It is not clear if the ad is intended as a gay male couple or not.

The ad appeared in two UK travel trade newspapers, including TTG Business and Travel Trade Gazette.

Company
Swissair
Brand
Swissair
Industry
Airlines
Media Outlet
Print
Country
United Kingdom
Region
Europe
Agency
Paradigm
AdRespect Themes
User Comments
Nothing here - be the first to comment!
Related Ads

Amoré for Less 2001 Swissair United States Print Report A Problem

Daisies 2007 Swissair Switzerland Print Report A Problem

Plan Ahead. Come Out Ahead. 2001 Swissair United States Print Report A Problem

Tie 1996 Swissair Switzerland Television 50% Report A Problem

 

View all ads  |  Advanced Ads Search  |  Privacy Policy

Filter Ads

AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.