Axel Springer, Irgendwann Nimmt man Nicht Mehr Irgendwas

The translation of these two women kissing in an ad for a German TV guide magazine, says, "You won't just go for something some day. Don't compromise. Not even at the newsstand."

Axel Springer is one of Europe's largest media companies, and the dominant newspaper publisher in Germany with a large portfolio of regional and national magazines and papers including Bild, Die Welt, Bild Der Frau, Computer Bild, Hoerzu and Allegra.