WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Ford Motor Co., Let Every Day Be a Street Day

Members:

2000 Print Report A Problem

This print ad -- which says in rainbow letters, "Let Every Day Be a Street Day" -- was the first gay specific ad Ford Motor did in Europe. It was also part of the company's first appearance at Gay Pride, which is known as Christopher Street Day in Germany.

For more information, auf Deutsch, see the mi.st consulting web site, who Ford worked with for its gay strategy.

Company
Ford Motor Co.
Brand
Ford Motor Co.
Industry
Automotive
Media Outlet
Print
Country
Germany
Region
Europe
Agency
Ogilvy & Mather Worldwide
AdRespect Themes
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