IBM Corp., GLAAD Is Playing to Win

Members:

2003 Print Report A Problem

This ad, which appeared in the GLAAD quarterly newsletter, is part of a "Play to Win" campaign running with several national gay organizations. This one features a woman with her fist triumphantly in the air. The headline, "GLAAD is Playing to Win" is supported by ad copy that reads, "IBM is delighted to walk hand in hand with the Gay & Lesbian Alliance Against Defamation to honor the media that are portraying GLBT people fairly and inclusively."

Company

IBM Corp.

Brand

IBM

Industry

Computers/Software/Tech

Media Outlet

Print

Country

United States

Region

North America

Agency

Ogilvy & Mather Worldwide

AdRespect Themes

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