WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Fuji Heavy Industries, Baja Play Mobile

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2003 Print Report A Problem

This campaign from Subaru makes the ad appear to be for a toy car. The "package" contains a number of risque, double-entendre phrases, such as "Open bed!" "Takes all your toys!" Tie-down hooks!" And, most of all, a coy reference to sexual position, "Try Me...I'm Versatile!"

The tagline even says, "Nice package."

Company
Fuji Heavy Industries
Brand
Subaru of America
Industry
Automotive
Media Outlet
Print
Country
United States
Region
North America
Agency
Moon City Productions
AdRespect Themes
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