WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

SOmang Companies, Flower Man/kk'ot-un namja

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Two men walk toward each other, one of them is World Cup soccer champion Ahn Jung-hwan. He is wearing a tank-top, the other is blond and bare-chested.

Their right shoulders bump into each other. They stare and walk around each other in a circle with a radar eye-lock. The blond, Mr. Kim, is thinking about the beauty of Ahn's skin.

Though this ad is years old, last year it was brought back and sales jumped six times in June 2002 from a month earlier, according to Interpark, an online shopping mall.

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