Coca-Cola Co., George Michael Live

Members:

1989 Television 100% Report A Problem

Pop star George Michael (closeted at the time) is barely seen as he puts on his bedazzled leather jacket and spurred cowboy boots onto a stage of adoring fans to his well-known tune of “Hard Day.”

The commercial, filmed on location in Spain and in New York City, debuted January 30, 1989, during the American Music Awards, where he won Favorite Pop/Rock Male Artist, Favorite Soul/R&B Male Artist, and Favorite Soul/R&B Album for “Faith.”

Pepsi, which in 1984 had signed an endorsement with Michael Jackson, responded to this Diet Coke deal by signing Madonna.

Company

Coca-Cola Co.

Brand

Diet Coke

Industry

Non-Alcoholic Beverages

Media Outlet

Television

Country

United States

Region

US National

Agency

in-house

AdRespect Themes

Real LGBTQ+ Person

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