WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

     
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LOGO,Viacom's 24-hour gay channel is now available in 27.5 million U.S. households, and has tripled its TV revenue in 2006 vs the first six months since its launch in 2005. For the first quarter of 2007, TV dollars are up 60% compared to the same period a year ago, per LOGO's Tom Watson. The network is supported by over 100 sponsors, including Unilever's Degree deodorant, Wrigley Co.'s Orbit gum and Life Savers candy, Nissan, PepsiCo/Lays, Sprint/Nextel, Sears, Subway, Weight Watchers International, Bally, Eastman Kodak, Continental Airlines, Prudential Real Estate, Helio, Netflix, KitchenAid, Avis, Ameriprise Financial, Church & Dwight Co.'s Trojan Brand Condoms, Tourism Australia, eBay, Dell Computer, Red Bull, Bacardi Ltd./DiSaronno, Motorola, General Motors/Pontiac & Saturn, Subaru, Saab, American Express, Miramax, 20th Century Fox, Pepsi, Buena Vista Pictures, Sony Electronics, Patron Tequila, Absolut Vodka, Diageo/Parrot Bay, E*Trade, Earthlink, Hotwire.com, GlaxoSmithKline/Valtrex, Johnson & Johnson/Tylenol PM, Hewlett Packard, Travelocity, Miller Brewing/Miller Lite, Anheuser-Busch/Bud Light, The New York Times, Garnier/Fructis, Lions Gate Films, Tower Records, 1-800-Mattress, Sleepy's, Sharper Image, Berkeley Premium Nutraceuticals/ Enzyte, AARP, and a host of direct response ads including Time-Life Music, Bowflex, 1-800-PetMeds, Select Comfort beds, and others.