Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement




Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.




All Columns | LGBT Advertising | LGBT Media | LGBT Sponsorship | Mainstream Advertising | Research

     
Hilary Duff and Wanda Sykes School Haters in New GLSEN PSAs

by Sarah Holbert, glaadBLOG

Source: glaadBLOG

Hilary Duff and Wanda Sykes School Haters in New GLSEN PSAs

The Gay, Lesbian and Straight Education Network (GLSEN) is launching the first national PSA campaign designed to address the use of anti-gay language among teens, in an effort to specifically eradicate the phrase “that’s so gay.” The spots star actress Hilary Duff and comedian Wanda Sykes.

The campaign includes television, radio, print, outdoor and Web advertising. According to GLSEN, the PSAs are designed to “motivate teens to become allies in the efforts to raise awareness, stop using anti-LGBT language, and safely intervene when they are present and anti-LGBT harassment and behavior occurs.” The PSAs direct audiences to visit a new comprehensive website, www.ThinkB4YouSpeak.com.

The campaign launch coincides with the release of GLSEN’s 2007 National School Climate Survey, which found that nearly nine in 10 lesbian, gay, bisexual and transgender (LGBT) teens report having been verbally harassed in the past school year, and almost half have been physically harassed because of their sexual orientation.

“We are proud to partner with the Ad Council on this groundbreaking campaign to address anti-LGBT language,” said GLSEN Founder and Executive Director Kevin Jennings in a statement. “Every student has a right to feel safe in school free from bullying and harassment. When students do not feel safe, they struggle to learn. This campaign will help educate young people about the harmful language many of them commonly use.”

Check out the spots here.


space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement