by Andy Marra, glaadBLOG
The below post was submitted by Andy Marra, GLAAD’s Asian and Pacific Islander Media Strategist.
Kenneth Cole Productions, Inc. is known for setting the bar high when it comes to creative advertising to its customers. The fashion company has long tied its brand to social causes including advertising for the LGBT community and AIDS awareness.
When Ellen DeGeneres came out as a lesbian on the cover of Time magazine in 1997, Kenneth Cole used catchy ads to announce their support of her.
More recently, Kenneth Cole’s We All Walk In Different Shoes campaign has featured Log Cabin Republican President Patrick Sammon and LGBT families.
One of the newest ads in the campaign shows Nina Poon, a transgender woman of Chinese descent and her boyfriend Robert Jason about to kiss. The ad shares Nina’s story of growing up in Vietnam, coming to terns with her gender identity and how she now juggles being a successful illustrator, make up artist and girlfriend.
The new campaign features people from all walks of life, with its theme stemming from the company’s history of making footwear. Other people appearing as a part of the campaign include a punk evangelist, a survivor of ovarian cancer, an African American woman with albinism and a Hasidic reggae artist.
Hats (or shoes?) off to Kenneth Cole for providing the world great ads with an inclusive message.