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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.




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Kenneth Cole Sets Trend for Inclusion

by Andy Marra, glaadBLOG

Source: glaadBLOG

Kenneth Cole Sets Trend for Inclusion

The below post was submitted by Andy Marra, GLAAD’s Asian and Pacific Islander Media Strategist.


Kenneth Cole Productions, Inc. is known for setting the bar high when it comes to creative advertising to its customers. The fashion company has long tied its brand to social causes including advertising for the LGBT community and AIDS awareness.

When Ellen DeGeneres came out as a lesbian on the cover of Time magazine in 1997, Kenneth Cole used catchy ads to announce their support of her. 

More recently, Kenneth Cole’s We All Walk In Different Shoes campaign has featured Log Cabin Republican President Patrick Sammon and LGBT families.

One of the newest ads in the campaign shows Nina Poon, a transgender woman of Chinese descent and her boyfriend Robert Jason about to  kiss.  The ad shares Nina’s story of growing up in Vietnam, coming to terns with her gender identity and how she now juggles being a successful illustrator, make up artist and girlfriend.

Nina Poon and her boyfriend Robert JasonThe new campaign features people from all walks of life, with its theme stemming from the company’s history of making footwear.  Other people appearing as a part of the campaign include a punk evangelist, a survivor of ovarian cancer, an African American woman with albinism and a Hasidic reggae artist.

Hats (or shoes?) off to Kenneth Cole for providing the world great ads with an inclusive message.


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