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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 2019


Transgender Benefits
Company: Spotify Technology
Brand: Spotify
Country: United States
Year: 2019
Region: US National
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Online Video
Target: Gays
Agency: in-house



Holiday 2019
Company: H&M/Hennes & Mauritz LP
Brand: H&M
Country: United Kingdom
Year: 2019
Region: Europe
Business Category: Fashion/Apparel
Medium: Online Video
Target: Gays & Mainstream
Agency: H&M in-house



Make Happy
Company: Lindt & Sprüngli
Brand: Russell Stover Chocolates
Country: United States
Year: 2019
Region: US National
Business Category: Packaged Foods
Medium: Television
Target: Gays & Mainstream
Agency: Cutwater

AdRespect Score:


Bonded by The Stage
Company: Pacific Brands
Brand: Bonds
Country: Australia
Year: 2019
Region: Australia/New Zealand
Business Category: Fashion/Apparel
Medium: Television
Target: Gays & Mainstream
Agency: Leo Burnett Co.

AdRespect Score:


Andreja Pejic
Company: Pacific Brands
Brand: Bonds
Country: Australia
Year: 2019
Region: Australia/New Zealand
Business Category: Fashion/Apparel
Medium: Television
Target: Mainstream
Agency: Arc Factory

AdRespect Score:


#anythingforlove
Company: Zola
Brand: Zola
Country: United States
Year: 2019
Region: US National
Business Category: Dot-com
Medium: Television
Target: Gays & Mainstream
Agency: Mekanism

AdRespect Score:


Pride
Company: Coca-Cola Co.
Brand: Sprite
Country: Argentina
Year: 2019
Region: Latin/South America
Business Category: Non-Alcoholic Beverages
Medium: Online Video
Target: Gays & Mainstream
Agency: Santo



You're Not Alone
Company: Coca-Cola Co.
Brand: Sprite
Country: Argentina
Year: 2019
Region: Latin/South America
Business Category: Non-Alcoholic Beverages
Medium: Online Video
Target: Gays & Mainstream
Agency: Santo



Unwrap Your Dreams
Company: Colruyt Group
Brand: DreamLand
Country: Belgium
Year: 2019
Region: Europe
Business Category: Retail
Medium: Television
Target: Gays & Mainstream
Agency: Mortierbrigade

AdRespect Score:


Crate Chronicles
Company: Heineken International
Brand: Heineken
Country: Netherlands
Year: 2019
Region: Europe
Business Category: Alcoholic Beverages
Medium: Television
Target: Gays & Mainstream
Agency: CloudFactory

AdRespect Score:


Katie Sowers
Company: Microsoft Corp.
Brand: Surface Pro 7
Country: United States
Year: 2019
Region: US National
Business Category: Consumer Electronics
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Love Calls Back
Company: Verizon Communications
Brand: Verizon
Country: United States
Year: 2019
Region: US National
Business Category: Telecommunications
Medium: Online Video
Target: Gays & Mainstream
Agency: McCann


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